Wow! What an amazing Lumière 2014 festival weekend! Thank you all for sharing your pictures of the West End looking as bright as ever! We want you to share your best pics of a wintery West End on Instagram, Twitter, and Facebook and use #WEAmaze *and* @WestEndBIA in the caption. We’ll review the entries daily and our photo editor Nelson Mouellic will select four weekly favourites.

This week’s four picks are @kayza1010, @laolacx, @almitsg, and @westendkati. Each of these weekly picks is now on the shortlist for a chance to win a West End VIP Package!

Want to get picked next week? Click here for full contest details!